Have you noticed your ads suddenly perform better or worse? Your ad performance may be changing depending on your customers’ feedback on Facebook. Facebook feedback score is a tool that determines how well or poorly your business ads on Facebook may perform.

The Facebook feedback score is a critical metric for any business advertising or selling on Facebook or Instagram. It directly influences your ad performance, account reputation, and even your ability to continue advertising. Unfortunately, it is also the source of worry for many young entrepreneurs, who are consistently suffering from a poor score. Improving your feedback score isn’t all about waiting for your customers to give you a better rating, but a simple case of applying some clever tactics. This blog focuses on the whats and hows of the Facebook feedback score and how to improve it for better ad performance.

What is the Facebook Feedback Score?

The Facebook Feedback Score is a rating system used by Meta to measure how satisfied customers are with a business's products and services, especially after making purchases through Facebook or Instagram. These scores provide sellers with an understanding of customer feedback about post-purchase experiences. It also helps Facebook ensure that advertisers are delivering good experiences to their customers.

The feedback score ranges from 0 to 5, with 5 being the best. Your score reflects how well your business aligns with Facebook’s commerce eligibility standards. A high score indicates that customers are generally happy with their buying experience, while a low score suggests frequent problems like poor product quality, misleading ads, or slow shipping. 

A score of 3 or above suggests that your Shops or product-selling Pages are meeting customer expectations. However, a score below 3 signals potential issues, indicating that your ads or Shops may not be delivering the level of service customers expect. With a score of less than 1, you may even lose the ability to run ads and sell products. The score ranges are classified as follows:

• 4 – 5: Great score, Ads will run perfectly.
• ‍2 – 3.9: Average score, Ads may still deliver, but performance drops.
• 1 – 1.9: Poor score, Ads face higher CPMs and throttled reach.
• ‍0 – 0.9: Very poor score, Ads may be rejected, and your page and ad account risk restrictions.

Facebook doesn’t just keep showing its users ads indiscriminately. Every now and then, you will notice how Facebook asks for your feedback about the ads you’ve just watched. The feedback score is primarily based on these customer surveys that Facebook sends out after someone interacts with your ad or buys from your shop. Typically, these surveys will ask about:

• Product quality
• Shipping times
• Accuracy of the product description
• Customer service quality

Usually, the responses for these surveys are a rating between 0 to 5. People who interact with your ads will likely respond to one of these surveys and send a score. Facebook collects and averages these responses to calculate an overall score for your business. If your feedback is mostly positive, your score will be higher. If many customers report problems, your score will drop.

Apart from the direct surveys conducted by Facebook, your feedback score may also depend on:

• User complaints and reports
• Refund requests
• Pixel activity
• Landing page consistency
• Conversion accuracy, etc.

In some cases, your feedback score may decrease based on anyone reporting your ads on Facebook. In case of multiple reports, your ads may be taken down instead of a simple score deduction. 

Where to Find Your Feedback Score

Like any exam, you must be eager to know how you’ve scored. Luckily, Facebook shows you your feedback score and lets you work on any issues you may be having with your ads. Viewing your Facebook feedback score is simple. Just follow the steps:

• Go to Meta Business Manager
• Navigate to Account Quality

• Click on your page to view its feedback score

• Scroll further down to view a breakdown of your score

You can also check for any Account Quality warnings that may relate to poor customer experience. If your feedback score drops, Facebook may notify you in Ads Manager or via email alerts.

Why the Feedback Score Matters

When running a business on Facebook or Instagram, maintaining a strong feedback score is more important than many realize. This score reflects how satisfied customers are after making a purchase, and it can directly impact your ad performance, costs, and account standing. 

A high feedback score means your business is meeting expectations, earning trust, and gaining visibility. But if the score drops too low, you could face rising ad costs, limited reach, or even restrictions on your account. In this post, we’ll break down why the feedback score matters, what happens if it falls, and how to keep it in good shape.

Ad Performance & Cost Efficiency

Think your ad budget is tight now? A low feedback score can make it even worse. Facebook’s algorithm rewards businesses that keep customers happy and punishes those that don’t. If your score is high, your ads get better reach at lower costs. 

But if your score drops below 2, don’t be surprised if your CPMs double or even triple. That’s because Facebook wants to protect its users from frustrating experiences like late shipping or misleading product descriptions. Keeping your feedback score above 3 consistently can result in better bang for buck when it comes to your ad budget.

Account Reputation and Long-Term Health

Your feedback score isn’t just about ad costs—it’s your reputation scorecard inside Facebook’s system. Let it slip too low for too long, and you risk serious consequences. Pages with poor scores may face:

• Ad delivery limits
• Page restrictions
• Account suspensions or bans 

To make matters worse, these records are permanent. This means, even if you transfer a low-rated page to another business account, that “low-quality” label sticks, making it hard to start fresh. If you want to continue doing business with your page on Facebook, maintaining a good feedback score is non-negotiable.

Part of Meta’s Bigger Trust Ecosystem

The feedback score is one part of a larger trust system Meta uses to evaluate advertisers. Other factors include how well your ads align with your landing pages, how users engage with your content, and how often people report negative experiences. Discrepancies between what your ad promises and what customers actually receive can lower both your feedback score and your account’s overall credibility. Maintaining consistency and transparency across your entire customer journey is key to staying in good standing.

What Happens If Your Score Gets Too Low?

A low feedback score isn’t just a warning sign—it can have real and immediate consequences for your business on Facebook and Instagram. Meta uses this score to gauge how well you're delivering on customer expectations, from product quality to shipping times and customer service. 

When the score drops, it signals potential issues in the customer experience, prompting Meta to take action. This could mean higher advertising costs, reduced ad delivery, or even account restrictions. In severe cases, your Shop could be removed, or your ability to advertise could be suspended altogether. 

Reduced Ad Performance

• Ads from low-scoring Pages may experience limited delivery or stop running altogether.
• Your cost-per-click (CPC) and cost-per-impression (CPM) can increase significantly, reducing your return on ad spend.
• Lower reach and visibility make it harder to scale campaigns or reach new audiences.

Ad Account and Page Restrictions

If your score falls below 2, Meta may begin restricting ad delivery from that Page.

Scores approaching 1 or lower can lead to:

• Temporary or permanent ad account suspensions
• A pause on existing campaigns
• Shops being disabled or delisted from Meta platforms

Long-Term Reputation Damage

Pages labeled as "low-quality" can carry that reputation even if transferred to another Business Manager. Creating new ad accounts or Pages to work around penalties can be flagged by Meta’s systems, limiting your ability to restart.

Rebuilding trust can be time-consuming and may require demonstrating improved customer service and fulfillment practices.

Increased Scrutiny

Low scores can trigger additional reviews of your ads, landing pages, and business activity. Facebook may require you to address specific issues, such as fixing misleading product descriptions or clarifying shipping times, before lifting restrictions.

What Triggers a Low Facebook Feedback Score?

The feedback score is based on actual customer responses to Facebook surveys sent after they interact with your ads. However, Facebook also scores you based on the actions your customers take while interacting with your ad and the overall characteristics of your ad. Typically, your Facebook feedback score may be lowered by the following reasons:

Poor Customer Feedback

The primary method of collecting feedback scores for Facebook is through customer surveys after they interact with your ad. The surveys contain questions about the product quality, shipping time, customer service etc. You may be suffering from a bad score if your customers have been experiencing the following issues:

• Late or non-delivered products
• Misleading product images or descriptions
• Lack of communication or support after purchase
• Exaggerated claims or fake scarcity tactics
• Slow website loading times or poor mobile user experience

Other User Interactions

Your score may also be lowered by negative interactions taken by users when encountered with your ads. These interactions may include:

• Hide ad
• Hide all ads from this advertiser
• Hide all ads from this advertiser
• Hide ad due to repetition
• Report ad

It is best to avoid any sort of content inside your ad that may result in users opting for these interactions. Getting lots of reports on your ads may seriously damage your account quality and even cause Facebook to take down that ad. Properly warming up your ad accounts is crucial to maintaining a good feedback score. 

Landing Page Attributes

Your ad landing page is an important part of the user’s ad experience. If your landing page content doesn’t match your ad, this can also lower your feedback score and harm your account quality. Facebook may decrease your feedback score if users bounce off your landing page too often or spend very less time before moving on. Some attributes which may be disrupting your landing page quality are:

• Lack substantive or original content
• Disproportionate volume of ads relative to content
• Pop-up ads or interstitial ads
• Unexpected content experiences: this includes, for example, spreading an article's content across multiple pages and requiring someone to click and/or load multiple pages to read through the full article
• Misleading experiences: this includes websites that misrepresent products, expected shipping times, customer support experiences, and associated feedback from customers, such as being dissatisfied with advertising

Low-Quality Ad Content

Obviously, the most important factor in getting a good feedback score is the quality of your ad content. Ad content of poor quality may result in negative feedback from customers as well as being flagged by Facebook. Some traits of low-quality ad content are:

• Withholding information: Creating ads that intentionally leave out key details to encourage users to click the link just to get the full story or context.
• Sensationalized language: Using overly dramatic or exaggerated headlines that prompt a strong emotional reaction, often leading to a landing page that doesn't match the intensity or expectation set by the ad.
• Engagement bait: Using low-quality or manipulative content in ads that pushes people to interact, such as liking, commenting, or sharing, in ways that feel forced or unnatural, solely to boost engagement metrics.

How to Improve Your Facebook Feedback Score

Meta's goal is to maintain a positive environment for users, so businesses that don’t meet their standards may quickly find themselves limited or penalized. That's why it’s critical to stay on top of your score and proactively address any problems that could impact customer satisfaction.

Improving your Facebook feedback score is the first step towards creating a successful business page. This will help you get better sales and publicity on Facebook and also save you a ton on your ad budget. Here are some proven steps to boost your feedback score and recover account quality:

Be Honest and Clear in Your Ads

Improving the ad content can go a long way to convince your customers of your reliability and give you a good score. Your ads are the first impression potential customers get, and they set the tone for the entire buying experience. 

• Show real, high-quality product photos (no Photoshop magic).
• Be upfront about shipping times and product details.
• Avoid making bold claims you can’t back up.

If you exaggerate benefits or hide important details, customers may feel misled, leading to low satisfaction and negative feedback. Being transparent from the start helps build trust and avoids setting unrealistic expectations.

Improve the Post-Purchase Experience

Try to make the post-purchase process for your customer as hassle-free and smooth as they expect from viewing your ads. Once a customer places an order, they want reassurance that everything is going smoothly. If you disappear after checkout, they’re more likely to become anxious or frustrated. 

• Send order confirmation emails and shipping updates.
• Always provide tracking info with clear delivery time estimates.
• Keep customers in the loop from purchase to delivery.

A seamless post-purchase experience, with clear communication and reliable updates, shows that you care about their satisfaction, not just the sale.

Focus on Product Quality and Reliable Shipping

Your product quality and the fulfillment it provides your customers are the main things that influence their opinion when giving you feedback scores. No amount of great marketing can fix a poor-quality product or delayed shipping. 

• Partner with reliable suppliers you can trust.
• Skip the cheap, low-quality dropshipping items—they often lead to bad reviews.
• Make sure what you ship matches what you advertised.
• Try to decrease shipping delays as much as possible.

Your feedback score depends heavily on whether the customer receives what they were promised,and how quickly. Investing in better products and reliable fulfillment isn’t just good practice; it’s essential for long-term success on Facebook and Instagram.

Work on Your Landing Page

Having a deceptive or non-coherent landing page can reduce dwell time and increase bounce rates on your landing page, impacting your feedback scores negatively. The experience customers have after clicking your ad matters just as much as the ad itself. If your landing page feels disconnected, misleading, or confusing, it creates distrust. 

• When someone clicks your ad, make sure they land on a page that delivers exactly what was promised.
• No misleading pricing, no bait-and-switch tactics—just consistency and transparency.

A clean, accurate, and consistent landing page that delivers on the ad’s promise helps reduce complaints and builds customer confidence.

Provide Easy and Fast Customer Support

Having a good customer support system can resolve many of the issues and concerns of your customers before they leave negative feedback. Even with the best products and shipping, issues can still happen. What matters most is how you handle them..

• Respond quickly to messages on Messenger or email.
• Clearly display your return and refund policies on your site.
• Friendly and helpful support can turn a frustrated customer into a satisfied one.

Responsive, helpful customer support shows that your business is reliable and customer-focused. It can prevent negative feedback, encourage positive reviews, and even turn unhappy buyers into loyal fans.

Request a Review If You Need To

Sometimes, a deduction in your feedback score may not be entirely your fault. You may have experienced shipping delays and technical troubles, which may have ruined your customers’ experience.

Reach out to Facebook Business Support with the details. You may be able to appeal and get the score reviewed. To request a review:

• Go to the Business Support Home
• Choose the Account or Catalog with the Rejected Ads
• Find the Ad, Ad Set, or Campaign You Want Reviewed
• Click “Request Review”

How to Recover from a Damaged Feedback Score

Recovering a severely damaged Facebook feedback score takes prompt and focused action. If your score falls too low, it can quickly lead to restricted ad delivery, skyrocketing costs, and reduced visibility, issues that can seriously impact your business. To prevent these consequences and start rebuilding trust with both customers and Meta’s algorithms, it’s crucial to act fast. 

Here are the key steps you should take immediately if your feedback score drops too far:

• Pause All Ads Temporarily: Stop further harm while you fix issues
• Improve Fulfillment and Support: Fix delivery issues, update tracking, and respond to support tickets quickly
• Create a New High-Quality Landing Page: Use better copy, visuals, and product descriptions that match your ads
• As a Last Resort, Use a New Page for Future Campaigns: If your original page score is under 1 and unrecoverable, start fresh with a new page and funnel
• Contact Facebook Support: Request feedback-specific support if you’ve made changes and want to appeal the current score

Uproas: The Best Platform to Have Access to Ad Accounts with High Feecback Scores

If Facebook has flagged your business account with a low feedback score, Uproas can provide you with an immediate solution. From us, you can purchase high-quality pages to seamlessly move your campaigns forward. Uproas offers agency ad accounts with quick ad approval and huge spending limits. Our clients maintain strong feedback scores (4.5+) while scaling aggressively, thanks to stable infrastructure and ad compliance that agency ad accounts offer. Even if you are just starting out and want to spend more on Meta ads, Uproas is the perfect partner for you. 

Best Practices to Maintain a High Feedback Score

Your Facebook feedback score reflects how satisfied customers are after interacting with your business, especially when it comes to purchases made through ads or Shops. A strong score not only helps keep your ads running efficiently but also signals to Meta that your business is trustworthy and customer-focused. To keep your score in good standing, follow these best practices:

• Use real customer photos and videos
• Avoid fake urgency or scarcity tactics
• Don’t use clickbait or vague ad copy
• Monitor your feedback weekly through Account Quality
• Fulfill orders quickly and provide regular updates
• Always match ad copy, landing page, and user expectations

Conclusion

The Facebook Feedback Score is more than just a number—it’s a direct measure of your customer satisfaction and business reputation on the platform. A high score means better ad performance, lower costs, and fewer restrictions. Focus on transparency, quality, and responsive support to keep your score healthy and your business growing. Regularly monitor your feedback, address issues quickly, and always deliver on your promises to maintain a strong presence on Facebook and Instagram.