Warming up a Facebook account is the most crucial step for ensuring long-term stability in advertising—especially when working with gray or blackhat verticals. Without proper warm-up, your ad accounts are likely to be restricted or banned before you can even scale.
What Makes a High-Quality Facebook Profile?
A high-quality, long-lasting Facebook account typically meets these criteria:
- Same-Country IP: The account is registered and consistently accessed from an IP address located in the same country.
- Regular Activity: The account should post content, comment on other posts, and interact with other users consistently.
- Complete Profile: Includes detailed profile information, a face-visible profile photo, and has added real friends.
- No Automation: The account hasn’t been farmed using automation tools and shows no signs of automated behavior across its lifetime.
Facebook is extremely quick to flag and restrict accounts that display suspicious or overly aggressive behavior. For example, if you purchase an account and begin running ads immediately, it will almost certainly be banned. Experienced affiliate marketers and grayhat advertisers typically warm up accounts for at least a month before launching any campaigns.
What You’ll Need to Warm Up Facebook Accounts
To set up a battle-tested, reliable Facebook advertising system, you’ll need the following:
- Facebook Assets: A bullet-proof setup includes 4 Facebook profiles and 2 Business Managers to protect your pixel and prevent full shutdowns. You can create these yourself or purchase pre-made accounts.
- High-Quality Proxies: Use ISP proxies for Facebook. These are static and assigned to residential households. Floxy.io offers top-tier ISP proxies ideal for this use.
- Antidetect Browser: Tools like OctoBrowser allow you to manage multiple Facebook accounts while masking digital fingerprints.
- Realistic Profile Photos: Generate profile photos using AI tools like This Person Does Not Exist to make the account look authentic.
Step-by-Step Guide to Warming Up a Facebook Account
1. Get Facebook Assets
If you’re creating accounts yourself, reset your phone to factory settings, use a fresh SIM card, or if you're on a desktop, use an antidetect browser with a clean proxy. However, buying accounts is much faster and more efficient.
2. Show Initial Activity
- Fill out profile details completely
- Upload a face-visible profile picture
- Add friends (accepting is better than sending)
- Join groups—especially dating groups
- Make a few posts (e.g., looking to meet people)
3. Log Out for 24+ Hours
New users taking too many actions too quickly is a red flag. To mimic natural behavior, log out and in over a few days before ramping up activity.
4. Act Like a Normal User
4. Act Like You Would on Your Regular Account
This step should take the most time. As mentioned earlier, experienced affiliate marketers often warm up their accounts for a month or more before launching any ads—especially when working in grayhat niches. However, this duration isn't mandatory for everyone; it's just what top-tier affiliates do to maximize account stability.
Your goal here is to make the account behave like a real person’s. Focus on natural, human-like activity daily, such as:
- Scrolling your Facebook feed
- Liking photos and videos
- Watching video content
- Joining interest-based groups
- Adding friends
- Commenting on posts
- Playing games
- Signing up on websites that support Facebook Login
It’s important to really think through each action. For example, always check a profile before sending a friend request. Spamming friend requests just to increase your friend count actually harms the credibility of the account and can trigger restrictions.
Similarly, don’t go overboard with likes or comments. Adding generic, low-effort comments like “This made my day” on every post is a red flag. Real users take a moment to read posts before reacting or commenting—so your activity should reflect that same behavior.
5. Create or Buy a Fan Page
After a week of organic activity, you can create or purchase a Fan Page. Buying a page with an existing trust score is often more effective.
6. Create a Business Manager
Wait another week after your page is active, then create or purchase a Business Manager. Keep posting occasionally on the Fan Page.
7. Maintain Social Activity
Continue normal user behavior while setting up assets. Keep liking, commenting, and engaging with content naturally.
8. Create a Bulletproof Structure
Protect your pixel by storing it in an account that is never used for media buying. Share the pixel with your warmed-up account so it stays safe even if the ad account gets banned.
9. Link a Payment Method and Launch Initial Campaigns
Two weeks into the process, connect a card and run soft campaigns (Reach, Page Likes, or Video Views):
- Use $10–$30 daily budgets
- Keep campaigns running for 2–3 days
- Don’t include any external links or offer pages yet
This builds trust for both your page and ad account.
10. Test Creatives as Posts
Before uploading creatives into Ads Manager, test them by posting directly to the Fan Page. This helps check if they pass moderation—still no links at this stage.
11. Launch Your Offer Campaign
Finally, launch your real offer campaign. This is where many grayhat marketers use cloaking to bypass Facebook’s content filters. You can learn more about cloaking here.
Tips to Increase Trust During Warm-Up
- Match your credit card ZIP code with the proxy IP location
- Use a unique proxy, card, and device for each account
- Don’t reuse devices or payment methods across accounts
- Enter payment info manually—don’t paste
- Avoid abrupt IP changes and low-quality VPNs
- Use cloaking tools like Adspect if running blackhat offers
Frequently Asked Questions
Is there a service that warms up accounts for you?
Yes, but they’re expensive. Some providers on Telegram and niche sites offer fully nurtured accounts, but these cost far more than raw assets. You're paying for the time and effort spent warming them up properly.
How many accounts should I warm up at once?
That depends on your goals. Since bans are inevitable, having backup accounts is a must. Serious iGaming or affiliate teams often manage hundreds of accounts daily. For most solo operators, warming up 10–15 accounts is a good baseline.
How long will accounts last?
There’s no definitive answer. Some accounts may get banned right after launching ads, while others may last months or even over a year. This unpredictability is why preparing multiple accounts in advance is critical.
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