Facebook HiVA Score: What Is It and Why Is It Important?

Meta uses internal trust signals to decide how much freedom and visibility an advertiser gets. One of the most important and lesser-known metrics that affects all of this is the HiVA Score. HiVA is short for High Value Advertiser Score, a metric which Meta uses to determine how much leniency you will get when it comes to bans and limitations. In short words, this ‘Trust Score’ determines how Meta views your business manager account in terms of reliability. An account with a high HiVA tier is considered more trustworthy, and less likely to face restrictions. 

In this blog post, we’ll break down what HiVA really means, how it impacts your ad performance, how to check or estimate your score, and actionable strategies to improve it. We’ll also introduce Uproas, a premium service that gives you access to Platinum-tier accounts that unlock full advertising potential on Facebook.

What is Facebook HiVA Score

The Facebook HiVA Score, short for High Value Advertiser Score, is an internal reputation system used by Meta to assess how much it trusts a particular Business Manager (BM) account. Although this score is not publicly displayed and remains hidden from advertisers, it quietly governs many of the most important aspects of your ad account’s performance and reliability. Think of it as an invisible ranking that determines how Facebook’s internal systems treat your ads and business as a whole.

At its core, the HiVA score reflects Meta’s perception of how valuable, compliant, and consistent your advertising behavior is. It’s not based on a single factor like ad spend or campaign quality, but rather a combination of signals, including historical performance, user experience, policy adherence, and engagement trends. This score plays a central role in shaping the experience you have with Facebook Ads, even though most advertisers don’t even realize it exists.

HiVA Score vs Facebook Feedback Score

While both the HiVA Score and the Facebook Feedback Score reflect trust and performance, they serve different purposes.

HiVA Score Tiers

The higher your HiVA score, the more trust and freedom you earn inside Meta’s ecosystem. With a strong score, your ads are more likely to be approved quickly, your BM is less likely to be flagged or restricted, and you may be granted higher or even unlimited ad spend thresholds. Your account may receive faster reviews, benefit from better delivery in auctions, and in some cases, receive priority support from Meta representatives.

On the other hand, a low HiVA score places your account under stricter scrutiny. Ad reviews become slower and more likely to be rejected; you may face budget caps, sudden restrictions, or even permanent BM bans without clear explanations. In many cases, advertisers blame Facebook’s algorithm or assume they were unlucky, when in reality, their HiVA score was working against them in the background.

Meta classifies Business Manager accounts into four unofficial tiers:

Platinum accounts are the holy grail. These accounts are managed or supported by Meta insiders, monitored to ensure smooth ad performance, and are rarely ever banned, even when running aggressive direct-to-consumer (D2C) or controversial ad offers.

Why HiVA Scores are Important

Your HiVA score is far more than just a behind-the-scenes technical label. It is one of the most powerful and influential factors in determining the success, stability, and scalability of your Facebook ad campaigns. For most advertisers, it acts as an invisible gatekeeper that silently controls how your business is treated within Meta’s advertising ecosystem. And the most surprising part? Many advertisers have no idea it even exists, let alone how deeply it affects their performance.

Here are some of the key reasons why HiVA score is extremely important:

• Ban Protection: Higher-tier HiVA accounts are less likely to face ad account shutdowns, BM restrictions, or disapprovals.
• Spend Freedom: Facebook often places daily or monthly spend caps on low-trust accounts. High HiVA tiers, especially Platinum, enjoy virtually unlimited spend.
• Cost Efficiency: Advertisers using high-HiVA accounts often notice 1.5x cheaper traffic costs compared to low-tier BMs.
• Ad Quality & Reach: High HiVA improves your ad delivery, review times, and engagement, even if your creative is average.
• Aggressive Offer Freedom: If you plan to run grey hat (slightly policy-pushing) or black hat (heavily restricted) ads, a high HiVA account gives you the best chance to stay active.
• Priority Support: Platinum-tier BMs are sometimes connected to internal Meta reps who provide personalized support and help prevent account shutdowns.
  

What Influences the HiVA Score?

Although the exact algorithm Meta uses to calculate HiVA scores is confidential, several known performance and compliance metrics have a strong influence on your tier. Here’s what we know:

• Ad Relevance Score: If your ads receive poor relevance scores (meaning users aren’t engaging or converting), it can drag down your HiVA score.
• Quality Ranking: Facebook compares your ad’s perceived quality against others targeting the same audience. Low-quality or spammy creatives will harm your trust.
• User Feedback: Facebook tracks how people react to your ads, including likes, comments, shares, hides, or reports. Negative signals like frequent “hide ad” clicks can lower your score.
• Policy Compliance: This is one of the biggest factors. Running ads that violate Facebook's advertising policies can quickly drop your HiVA score and trigger restrictions.

How to Check Your HiVA Score

Unfortunately, Meta does not publicly disclose your HiVA score anywhere within the Facebook Business Manager, Ads Manager, or any of its reporting dashboards. It remains a fully internal trust rating, quietly tracked by Meta’s backend systems and visible only to their internal teams or connected agency partners with insider access. This means you won’t find a button to click, a setting to view, or a report that displays your current tier as “Gold” or “Platinum.”

Here are some clues you can use to estimate your tier:

• Spend History: BMs spending over $10M/month are often in the Platinum tier.
• Policy Cleanliness: If your ads rarely get rejected and you’ve never had a ban, you’re likely in Gold or higher.
• Support Access: If your BM has a dedicated Facebook rep, that’s a strong sign of Gold or Platinum tier status.
• Tier Numbers: Some internal tools (like ad partner dashboards) or leaked info may label your BM as "Tier 1", "Tier 2", etc. This may map directly to Bronze through Platinum.

Still, just because you can’t see it in a dashboard doesn’t mean you’re powerless. As we’ll cover next, there are workarounds and hidden methods that allow you to estimate your trust level and determine where you might fall within the HiVA tier system. Whether you’re Tier 1 (Bronze) or aiming for Tier 4 (Platinum), understanding your score is a crucial step toward improving it and gaining more control over your ad performance.

Method 1: Manually via Source Code (No Tools Needed)

This method works best for advertisers who want to check without installing anything. Here’s how you do it:

1. Go to your Ad Account: Log into your Facebook Business Manager and open the ad account you want to check.
   
2. Open the Page Source: Right-click anywhere on the page and choose “View Page Source.” Or press CTRL + U if you’re using Chrome or most modern browsers.
   
3. Search for "ADS_TRUST": Press CTRL + F to bring up the search bar, then type: ADS_TRUST. Look for the Trust Tier. You’ll see something like:
   

Tier 2 is better than Tier 1, which means your account has a higher trust score. 

Method 2: Use a Chrome Extension

If you're not comfortable digging into code, there's an easier and faster method using a free browser tool. Ads Trust Chrome Extension can help you figure out the HiVA tier your BM account is listed as. It works by looking into the source code automatically and showing you the Trust Tier results from Method 1. 

This extension was specifically designed to make the process quick and user-friendly. To use this extension, simply follow the instructions:

1. Install the Ads Trust extension from the Chrome Web Store.
   
2. Open your Facebook ad account in your browser.
   
3. Click on the extension icon in your toolbar.
   
4. It will automatically display your ADS_TRUST_TIER.
   

This extension pulls the same data that’s hidden in the source code, but shows it in a cleaner, easier format.

Strategies to Boost Your HiVA Score

Raising your HiVA score isn’t something you can achieve with a single campaign or by flipping a switch. It’s a gradual process that requires consistency, discipline, and strategic effort. Meta’s trust in your Business Manager (BM) account is built over time, based on how you behave as an advertiser, how your audience responds to your content, and how closely you follow Meta’s ad policies.

When you're just starting out or recovering from a policy violation, your HiVA score is likely in the lower tiers, such as Bronze or Silver. These levels come with stricter oversight, limited spend potential, and a higher risk of disapprovals or bans. However, as you continue to run clean, compliant, and performance-focused campaigns, your account can begin to move upward through the tiers.

Here are proven strategies to boost your HiVA score:

1. Become a Better Advertiser

The first thing to do in order to get promoted in your HiVA tiers is to improve your advertising process. You can do so by following the steps:

• Focus on running high-quality, compliant ads.
• Use clear and honest creatives that resonate with your audience.
• Avoid exaggerated claims or aggressive language in ad copy.
• Install Facebook Pixel and Conversion API to help Meta track performance better.

2. Spend More

Meta favours advertisers who spend more on their platform. As the name suggests, the HiVA score directly reflects how much you are spending on ads. Improve your HiVA score by:

• While you don’t need to hit $10M/month immediately, moving toward consistent $10K to $100K/month will gradually raise your trust level.
• Increase your budget gradually while maintaining good performance metrics.

3. Avoid Grey Hat at First

A grey hat ad refers to an advertisement that pushes the boundaries of Facebook’s ad policies without fully violating them, at least not in an obvious or easily detectable way. These ads often operate in a gray area between acceptable and prohibited content. Avoiding them initially is the best course of action to improve your HiVA score.

• Even if you plan to run controversial offers later, start with clean, white-hat campaigns to build a solid foundation.
• Once you're in a higher tier, Meta tends to be more lenient with riskier ads.

4. Contact Uproas

If you don’t want to build up your score over months or years, you can get instant access to Platinum-tier accounts through Uproas.

Get Access to Platinum BM Accounts with Uproas!

Uproas stands out as one of the most trusted and high-performing providers of Platinum-tier Facebook Business Managers in the world. What sets them apart is not just the tier status of their accounts, but the unique relationships they’ve built with Meta insiders and platform representatives, connections that directly impact the success and security of their clients’ ad campaigns.

Unlike most standard Business Managers that face regular restrictions, limited spending capabilities, and unpredictable ad rejections, Uproas operates within a whitelisted, high-trust environment. Their BMs have been recognized by Meta for consistent, large-scale ad spend, often exceeding $20 million per month, and for maintaining compliance across a vast portfolio of accounts. This level of performance earns them not only the Platinum HiVA tier but also ongoing oversight and support from Facebook’s internal teams.

Here’s what sets Uproas apart:

• Over $20M+ Monthly Spend: Their Business Manager accounts collectively spend more than $20M per month, giving them maximum trust from Meta.
• Whitelisted & Monitored: Uproas BMs are "whitelisted" and often monitored by Facebook insiders who step in if issues arise.
• Grey Hat Friendly: These accounts are ideal for running sensitive campaigns, like high-ticket D2C offers, crypto, health, supplements, or niche funnels.
• Fast Approval: No need to warm up or verify. Uproas gives you plug-and-play access to top-tier BMs ready to launch.
• Dedicated Support: If something does go wrong, insider reps are ready to solve problems quickly, sometimes before you even notice.

What this means for advertisers is simple: you can run aggressive or policy-sensitive campaigns with far less risk. Whether you’re promoting high-conversion direct-to-consumer offers, working in competitive niches like health, finance, crypto, or affiliate funnels, Uproas’ infrastructure is designed to keep your campaigns live and profitable. Even in cases where Meta’s algorithm might flag an ad, the presence of dedicated internal reps helps mitigate issues before they escalate, providing a layer of protection that normal advertisers simply don’t have.

Conclusion

Ultimately, the HiVA score isn’t just an internal signal. It’s a critical foundation that determines how much control, flexibility, and opportunity you have on Facebook Ads. Whether you’re a small brand looking to grow or a large agency managing multiple clients, understanding and improving your HiVA score is essential if you want to build long-term stability, reduce risk, and unlock true scaling potential on the Meta platform.

Though Meta doesn’t publicly show this score, you can still check your tier using manual methods or tools like the Ads Trust Chrome Extension. And with the right strategy you can steadily improve your score over time.

But if you want to skip the wait, Uproas offers direct access to Platinum-tier Business Managers, supported by Meta insiders and reps. Their accounts let you run even aggressive campaigns with fewer bans and unlimited scale.