If you're running Facebook ads at scale, you've probably come across the term BM2500. But what exactly is it?

BM2500 Explained

A BM2500 refers to a special type of Facebook Business Manager that can create up to 2,500 ad accounts. These accounts are not available to everyone—they are issued directly by Meta to agencies or partners that manage high volumes of spend and have many clients.

This kind of BM is considered "agency-grade." It’s designed to handle massive advertising operations and is backed by a higher level of trust from Facebook’s system.

How Is a BM2500 Acquired?

You can’t just request a BM2500 as a regular advertiser. It’s usually given to certified agency partners who bring consistent spend and volume to Meta.

Agencies with a proven track record of:

• High monthly ad spend
  
  
• Policy compliance
  
  
• Managing multiple clients
  
  

...can be invited or approved to get a BM2500. It's part of Facebook's effort to support agencies with the tools they need to manage advertising at scale.

Why Is It So Valuable?

A BM2500 isn’t just about quantity—it comes with quality:

• High trust score: These BMs rarely get banned unless they clearly violate policies.
  
  
• No spending restrictions: You can run ads at any scale from day one.
  
  
• Dedicated support: Agencies often have direct access to Meta reps.
  
  
• Faster approvals: Ads get approved more smoothly under trusted infrastructure.
  
  

Redundancy: With thousands of accounts available, you can replace banned ones instantly.

BM Types Compared

Here’s a quick comparison of Business Manager tiers:

BM1

• Max ad accounts: 1
  
  
• Who uses it: Beginners
  
  
• Limitations: Strict spend limits, low trust
  
  

BM5

• Max ad accounts: 5
  
  
• Use case: Small businesses, early growth
  
  

BM10

• Max ad accounts: 10
  
  
• Use case: Boutique agencies, advertisers with multiple products/markets
  
  

BM25

• Max ad accounts: 25
  
  
• Use case: Mid-sized agencies or advertisers
  
  
• More trust, higher spend capability
  
  

BM50

• Max ad accounts: 50
  
  
• Use case: Large advertisers or regional operations
  
  
• High trust, may come with rep support
  
  

BM2500

• Max ad accounts: 2,500
  
  
• Use case: Top-tier agency partners
  
  
• Highest trust level, unlimited spend, direct Meta support

Who Needs a BM2500?

BM2500 is ideal for:

• Agencies managing 100+ clients
  
  
• Networks running thousands of offers
  
  
• Ad infrastructures needing isolation for risk control
  
  
• Clients who need to scale fast without interruptions
  
  
• Advertisers looking for maximum protection while scaling hard
  
  

These accounts are also commonly used by grayhat and blackhat advertisers who rely on aggressive scaling. When a controversial ad manages to pass Facebook’s moderation, they need to move quickly before it’s flagged. A BM2500 provides the infrastructure to do exactly that—create multiple ad accounts, scale spend immediately, and switch accounts fast if one gets restricted.

Buying vs. Renting a BM2500

BM2500 accounts can be bought, but they are expensive—typically costing around $50,000 due to their exclusivity and trust level.

Owning a BM2500 also comes with risks and responsibilities. These accounts require expert-level handling. It's highly recommended to have a senior Facebook ads specialist managing the account to avoid policy violations, asset mismanagement, or performance issues that could jeopardize the entire BM.

Most companies prefer to rent them instead. Renting access to a BM2500 usually costs 4–10% of your ad spend, plus a monthly subscription fee, depending on the agency.

For example, Uproas offers BM2500 access at 4% of ad spend and charges a flat $250/month subscription. This allows advertisers to leverage the scale and trust of a BM2500 without needing to own one outright.

Even though most advertisers won’t need this, understanding what a BM2500 is can help when scaling or working with providers who use this setup.

Conclusion

BM2500 is Facebook’s top-tier Business Manager. It’s issued only to trusted agency partners and allows full-scale ad operations without interruption.

If you ever get the chance to work with one—either through a partner or by growing your agency—it’s one of the most powerful tools available for running Facebook ads at volume.